1/27/10
Marketing Alliance president to speak at MEDC conference
John Abbate, president of Marketing Alliance, Inc., will be speaking at the Mississippi Economic Development Council (MEDC) conference in Jackson, MS on February 3-5. Abbate will be presenting a session entitled, "Seeing Is Believing: How Economic Development Visionaries are Embracing New Technologies."

1/12/10
Marketing Alliance hires new marketing representatives
Kathleen Williams and Mary-Morgan Limperis have joined Marketing Alliance, Inc. as marketing representatives. They will be responsible for online sales meetings, database management and social media coordination.

Williams is a 2009 graduate of the University of Mississippi with a bachelor degree in marketing and a minor in broadcast journalism. A Columbus, Mississippi native, she recently completed a marketing and public relations fellowship with Southern Living magazine.

Limperis is a native of Huntsville, Alabama. A 2009 graduate of the University of Alabama with a bachelor degree in marketing, she previously completed a sales internship at Quintessentially in London, England.

12/22/09
Marketing Alliance to develop website for Simpson County Development Foundation
The Simpson County Development Foundation has selected Marketing Alliance to create a new website for the economic development agency. Located in Mendenhall, Mississippi, the agency is responsible for industrial recruitment in the county.

12/3/09
Sherman Economic Development Corporation selects Marketing Alliance
Marketing Alliance has been chosen to create a 3D sales presentation for the Sherman Economic Development Corporation in Sherman, Texas. The presentation will highlight a 200-acre site available for development.

11/24/09
JSU project management firm chooses Marketing Alliance
UniDev LLC, a Bethesda, Maryland-based firm that is managing the Jackson State University Development Foundation's area redevelopment project, recently chose Marketing Alliance to create a 3D sales presentation to help market the project. The JSU project includes building new single family homes and townhouses in the 40-acre area located between the JSU campus and downtown Jackson, Mississippi.

11/4/09
Marketing Alliance creates presentation for Mississippi Museum of Art
Marketing Alliance recently completed an interactive presentation for the Mississippi Museum of Art to be used in fundraising presentations promoting the proposed Art Garden at the Jackson, Mississippi museum.

10/19/09
Columbus Lowndes LINK announces GTR Global Aerospace Park
Joe Higgins, CEO of the Columbus Lowndes Development LINK, today announced plans for the GTR Global Aerospace Park, a major economic development project adjacent to the Golden Triangle Regional Airport. Higgins presented a 3D animation that highlighted the proposed features of the park. Marketing Alliance created the presentation, which can be viewed on the park's website: www.gtraerospacepark.com.

10/1/09
MDA chooses Marketing Alliance for SEUS CP Website
The Mississippi Development Authority has chosen Marketing Alliance to create a website promoting the upcoming Southeastern United States-Canadian Provinces Alliance (SEUS-CP) conference to be held in Biloxi, Mississippi in April 2010.

9/24/09
Marketing Alliance to attend Texas economic development conference
Marketing Alliance will be exhibiting at the 2009 Texas Economic Development Council Annual Conference in San Antonio, September 29-30.

8/27/09
Sumter Economic Development's marketing products win awards
ATLANTA, GA (August 24, 2009) The Sumter Development Board received  the Special Judges Award at the Communications Awards ceremony at the Southern Economic Development Council’s (SEDC) Annual Conference held August 15-18, 2009 in Point Clear, Alabama. 
Marketing Alliance, Inc. in Jackson, Mississippi created the marketing tools for the Sumter economic development organization. 
The winning entry was for the organization's arrangement of multi-media communications including "American Spirit, Global Edge" Pocket Folder, "American Spirit - Global Edge" Sumter, South Carolina Community Videos, and the "American Spirit, Global Edge" Kiosk, and Sumter Smarter Growth Initiative Annual Report. All entries were judged on graphic appeal, clarity and appropriateness of message, positioning and differentiation and content.       
“The competition was stiff this year with over 100 entries, as economic development organizations throughout our region submitted expertly prepared materials,” said SEDC President Gene Stinson.  “The entry submitted by the Sumter Development Board was outstanding and captured the attention of the judges to garner its award.”

8/27/09
Marketing Alliance chosen for Longview interactive project

Longview, Texas – Longview Economic Development Corporation has contracted with Marketing Alliance to create a virtual tour presentation for the Longview North Business Park. The virtual tour presentation will be used as a marketing tool to showcase the assets of the park and the community. Longview Texas is ranked #1 in the State of Texas in employment growth.

8/3/09
Mississippi Power Company selects Marketing Alliance for interactive project

Gulfport, MS– Mississippi Power Company, a subsidiary of the Southern Company, has selected Marketing Alliance to create an interactive web-based system to promote certified industrial sites in the power company's region. Mississippi Power Company has launched the Project Ready certification program to pre-certify existing industrial sites.

7/14/09
Panola Partnership hires Marketing Alliance for sales presentation

Batesville, MS– The Panola Partnership has selected Marketing Alliance to create a sales presentation for the north Mississippi economic development agency. The sales presentation will include 3D images of proposed industrial development sites in the county.

6/24/09
Plasma Waste Recycling, Inc. chooses Marketing Alliance

Huntsville, AL – Plasma Waste Recycling, Inc. has teamed with Marketing Alliance to create a 3D animated virtual presentation of PWR’s patent-pending technology. PWR’s process uses high-temperature thermal plasma to convert municipal solid waste (MSW) to syngas, molten metal and vitreous slag. Air emissions are lower than the combustion of natural gas, and are easily within US EPA standards. The syngas is used to generate electricity which is sold to the power grid. The molten metal is cast as scrap steel and the slag is cast as building material aggregate or spun into mineral wool. Both are sold as byproducts, generating additional revenue. The virtual presentation is scheduled for completion in early August, 2009.

5/27/09
Marketing Alliance hired by Pike County EDF and the city of McComb

The city of McComb, Mississippi and Pike County Economic Development Foundation have jointly hired Marketing Alliance to produce a web-based interactive navigation system to promote the southwest Mississippi county and city. The contract includes a Pike County overview presentation, still photography, video and panoramic photography. These marketing initiatives are part of phase one of a possible three-phase program to create a multi-faceted marketing system for the area.

4/2/09
RankinFirst hires Marketing Alliance to develop website

RankinFirst Economic Development Authority recently hired Marketing Alliance to produce a new website for the Rankin County, Mississippi economic development organization.

3/16/09
Marketing Alliance Launches New Campaign on Google

A new web based marketing campaign was launched on Google to promote Marketing Alliance’s unique high-tech interactive virtual marketing programs. Some of the unique services include 3D animation, 3D virtual environments, interactive virtual marketing centers, self navigation virtual environments, and many other interactive virtual marketing products.

3/10/09
Tupelo Redevelopment Agency announces launch of Fairpark District website

The Tupelo Redevelopment Authority recently held a press conference to announce the launch of their new website for the Fairpark District development in downtown Tupelo, Mississippi. Marketing Alliance developed the website. To see a YouTube video of the press conference click here.

3/2/09
Marketing Alliance to work with Prime Time Agency on website

Marketing Alliance is assisting The Prime Time Agency in Gulfport, Mississippi in the development of a website for The Innovation Center in Biloxi. The Innovation Center is an incubator program for small businesses on the Mississippi Gulf Coast.

3/2/09
Cooper Group selects Marketing Alliance

Marketing Alliance has been selected by the CooperGroup to help brand and launch the new start up company. The CooperGroup provides strategic consulting and training services that help fortune 500 companies build and sustain a strong ethical foundation. Cynthia Cooper, CEO, of the CooperGroup, previously served as Vice President and Chief Audit Executive for MCI until July 2004. In 2002, Ms. Cooper and her team identified the corporate fraud at WorldCom – to date one of the largest frauds in corporate history. Ms. Cooper was named one of Time Magazine’s Persons of the Year. In 2004, she was featured as one of twenty-five influential working mothers in Working Mother and was the first woman inducted to the AICPA Hall of Fame.

2/14/09
Marketing Alliance doubles office space

Marketing Alliance has expanded its office space and production studio with a second floor creative suite. The additional space includes a dedicated creative wing, a videography and photography studio, and 3d animation with editing suite.

2/11/09
Marketing Alliance Introduces "Virtual Town USA"

Marketing Alliance unveiled “Virtual Town USA” in Montgomery, AL at the Economic Development Association of Alabama. “Virtual Town USA” is a one-of-a-kind marketing tool designed for municipalities and communities to showcase their individual assets in a virtual environment that can be displayed on the web, kiosk systems, marketing centers, self launching CDs and computer systems.  “Virtual Town USA” will benefit Economic Development, Tourism, Chambers, Convention and Visitor Bureaus, Main Street Associations, Industry, Healthcare, Education, and Government organizations.

1/23/09
Marketing Alliance Rebrands Fontanini Packaging

Marketing Alliance recently rebranded the retail packaging for Fontanini Italian Meats and Sausages. Fontanini is a famous Chicago icon providing Italian meatball, beefs, pizza toppings, and breakfast products throughout the United States. Look for the new Fontanini packaging in a retail store near you.

1/23/09
Mississippi Secretary of State's Office selects Marketing Alliance

The state of Mississippi has awarded Marketing Alliance the contract for the Secretary of State's Office website project.

12/1/08
Nashville firm selects Marketing Alliance for renderings

Bernard L. Weinstein & Associates, an architectural firm in Nashville, has contracted with Marketing Alliance to provide 3D renderings for an upcoming development.

11/26/08
Marketing Alliance selected to brand HM Williams Construction

HM Williams Construction Inc. has selected Marketing Alliance to provide marketing services including branding and website development. The company has offices in Tupelo and Jackson, Mississippi.

11/24/08
Marketing Alliance to market spec buildings for Agracel

Agracel, Inc., an Effingham, Illinois based industrial development firm with properties in 14 states, has selected Marketing Alliance to market its industrial buildings planned for a Columbus, MS industrial site. Marketing Alliance is responsible for strategic planning, direct marketing, website and print advertising development for Agracel's Columbus properties.

11/24/08
Marketing Alliance hires new team member, promotes three

Marketing Alliance, Inc. has hired Katherine Scanlon as production manager. Scanlon has a bachelor of arts degree in psychology from the University of Georgia and masters degree in business administration from the University of Mississippi. She has over six years experience in marketing strategy and brand management with CellularSouth and Cooke Douglas Farr Lemons.

Rich Winter, who previously served as print/interactive director, has been promoted to interactive media director. He joined Marketing Alliance in February 2007. Melissa Lott has been promoted to print director from art director. She has been with Marketing Alliance since February 2008. Porter Foster has been promoted to web and interactive designer. He has been with Marketing Alliance for four years and previously served as art director.

10/15/08
South Carolina economic developers hire Marketing Alliance

Sumter Economic Development in Sumter County, South Carolina has contracted with Marketing Alliance to create a series of interactive marketing tools to promote industrial development in the county.

9/30/08
Marketing Alliance, Inc. to build new Fairpark District website

Marketing Alliance, Inc. has been selected by the Tupelo Redevelopment Agency to build a new website promoting development in the Fairpark District of Tupelo, Mississippi.

9/19/08
Marketing Alliance, Inc. selected to market River Ridge Commerce Center

Marketing Alliance, Inc. has been selected by River Ridge Commerce Center of Jeffersonville, Indiana to be their marketing partner in the promotion of the 6,000 acre mixed use development. It is located along the Ohio River in Clark County, Indiana and is part of the Louisville, KY area. The site fronts 6 miles of 4-lane Indiana Highway 62.

8/15/08
Marketing Alliance, Inc. to speak at Mississippi Main Street program

Representatives from Marketing Alliance, Inc. will speak at the Mississippi Main Street Association's managers training seminar in Columbus on August 21-22. The topic will be promotion of Main Street programs. Marketing Alliance was recently selected by Mississippi Main Street to redesign their website.

7/25/08
Marketing Alliance, Inc. attends MEDC

Marketing Alliance, Inc. recently attended the annual conference of the Mississippi Economic Development Council, held in Biloxi, Mississippi. The MEDC's purpose is to improve Mississippi's communities through development of their resources.

7/17/08
Marketing Alliance, Inc. expands service area

Marketing Alliance, Inc. has announced today that they will expand service area with the addition of a Memphis-based accounts representative. The expanded coverage area includes cities within Tennessee, Arkansas, Kentucky, Alabama, Missouri, Indiana and Illinois markets.

7/17/08
Downtown Jackson Development / Marketing Extravaganza

Downtown Jackson Partners is holding the second Jackson Development/ Marketing Informational Extravaganza at the Mississippi TelCom Center on Thursday, July 17th from 5:30 P.M. until 8:00 P.M. The night will begin with the BOOM Jackson kick-off party and a presentation of developments will follow. President of Marketing Alliance, Inc., John Abbate, will present the "It's Downtown" video and interactive virtual tour.

7/17/08
City View developers announce Open House

City View, a luxurious condominium development in Jackson, Mississippi, is planning an Open House from Friday, July 18 through Sunday, July 20. Allen Walsh of Baton Rouge is the developer. The open house will include a preview of the 3D architectural animation of the development produced by Marketing Alliance, Inc. To enjoy the presentation, click here. To view 3D renderings of the development, click here.

06/26/08
Marketing Alliance lands New Orleans project

MJS Realty of Dallas recently hired Marketing Alliance to create a virtual tour sales presentation for a new mixed use development in New Orleans. The 32-story building on Baronne Street is being renovated into office, restaurants, retail and residential use.

05/01/08
Downtown Jackson Partners' innovative marketing tool recognized

The Clarion-Ledger in Jackson, Mississippi recently featured an article about the 3D animation and virtual tour marketing tools developed by Marketing Alliance, Inc. for the Downtown Jackson Partners.

05/01/08
Mississippi Business Journal highlights Downtown Jackson Partners

Downtown Jackson Partners' plan for a new marketing center, featuring an interactive virtual tour of the downtown business district, was recognized recently by the Mississippi Business Journal. Marketing Alliance developed the 3D virtual tour. Read the article here.